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“Experience teaches only the teachable.” - Aldous Huxley

The use of evidence is an essential part of an effective presentation. A question often in the mind of audience members, albeit one that may seldom be expressed, is, "Why should I believe you?" It is not the audience's responsibility to be convinced, rather, it is responsibility of the presenter to convince the audience. The greatest tool with which we might do this is the evidence we've discovered that made us believers in the first place. This list provides a great model for the successful delivery of any such information that may help sell your case and conviction:

** Demonstrations
** Examples
** Facts
** Exhibits
** Analogies
** Testimonials
** Statistics


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